Table Of Content
- More Must-Reads From TIME
- Apple Card teams up with Nike for 10% cash back
- Just Do It: The Iconic Tagline
- Research and Ideation: Turning Inspiration into Concepts
- The Nike logo: a history
- Do you know how branding can help you grow your business faster?
- Behind the Scenes: Nike’s Design Process and Product Development
Nike has a diverse product lineup, from shoes to apparel to health products, and it has managed to maintain its “coolness” since it first signed Michael Jordan to promote its shoes. The brand has retained this status throughout the decades by positioning itself—and acting as a connection—between the top athletes in the world and everyday consumers. Don’t forget to add emphasis to the most important elements of design. If you like certain colors, by all means, add them to your logo.
More Must-Reads From TIME
Nike’s business model success rests on the sum of innovation and marketing. The company faces some strong players in the market — such as Adidas or Under Armour. That’s why the brand maintains its focus on research and development. Its future plans, for instance, are to increase the use of sustainable material, a strategy to grow popularity and engage the audience.
Apple Card teams up with Nike for 10% cash back
Nike’s summer of sports: design making dreams come true - Domus IT
Nike’s summer of sports: design making dreams come true.
Posted: Thu, 11 Apr 2024 07:00:00 GMT [source]
It builds trust and helps people remember your brand’s unique traits. Everything should add up to convey your message and represent your values together, all the while, keeping it as simple as you can. When people recognize it without having to see the name, it reinforces the idea that Nike’s brand is strong, stable, and popular enough to not have to be named, or described. Another thing to note here is that their entire logo consists of just one simple object that can be hand-drawn by a toddler. Victory is something every sportsman and athlete is obsessed with. Listen to most of their speeches, and you’ll notice the heavy use of words like “victory”, “winning”, “defeating”, “overcome” and so on.
Just Do It: The Iconic Tagline
At one point, they eliminated the name from the logo as well, and this made more space for adding emphasis on their symbol. Simpler shapes, easy to read font, and shorter text are all it takes to follow this design principle. If you plan to hold similar events down the line, it is better to follow Nike’s lead when it comes to scalability as a principle of design. They need their logo to fit every place they choose for marketing. Be it huge banners, an athlete’s shirt, a social media profile, or a little wrist band. If the basic objects that represent you aren’t prominent in your logo, there’s no point in having it.
Research and Ideation: Turning Inspiration into Concepts
Once the creative spark ignites, its design team delves into intensive research and ideation. They gather insights on the latest trends, consumer preferences, and technological advancements in sportswear. Embrace the emotions of dedication and innovation as you envision the designers pouring their passion and expertise into transforming inspiration into concrete design concepts. The journey of a shoe starts with the creative spark—a burst of inspiration that ignites the design process.
Fragment Design x Nike Air Force 1 Low "White" Releases in 2024 - Sneaker Bar Detroit
Fragment Design x Nike Air Force 1 Low "White" Releases in 2024.
Posted: Mon, 25 Mar 2024 07:00:00 GMT [source]
The designs, which were unveiled last week, were displayed on a male-shaped and female-shaped mannequin. “Tell me it was male designers without telling me it was male designers,” wrote professional runner Jessica Hanson in a comment that got over 11,000 likes. “This is clearly a joke 🤣😩….Im someone’s mom, I can’t be exposing myself in such ways. The largest expenses for Nike are the costs of sales (mostly inventory and warehousing), that account for more than $21 billion per year. Additionally, around $3 billion is for marketing, including advertising and promotion costs, sponsorship, media, brand events, and retail brand presentation.
Do you know how branding can help you grow your business faster?
Take advantage of this limited-time offer and earn up to $50 back. There are close to 50 unique track and field uniform options, including the newly viral leotard, for both men and women. Athletes will also get the chance to choose which outfit or combination of outfits match their style and personal preference best, Nike wrote. Olympic gold medalist pole vaulter Katie Moon, who is also sponsored by Nike, criticized the uniforms but pushed back against the calls to make male and female uniforms as similar as possible. “I personally like the buns because I want as little fabric clinging to me when I’m hot and sweaty (which I am at 99% of meets I compete in). The point is we DO have the choice of what to wear, and whether we feel the best in a potato sack or a bathing suit during competitions, we should support the autonomy,” she wrote on instagram.
Controversies are part of Nike’s history, both unwanted and embraced
From a set of interlacing letters to a solid, black checkmark, the logo has been used in a variety of different forms over the years. It has become a symbol of positivity, inclusiveness, and fun and is recognized around the world. The design was first used on the Nike Cortez, one of its first running shoes. Knight famously paid Davidson a mere $35 for it, the equivalent of $257.54 in today's money. But then in 1983, in a bit of astute PR, Knight gave her a gold swoosh ring embedded with a diamond and an envelope containing Nike stock. "I grew up watching Nike athletes across all sports play their game," Clark said in a statement at the time she signed that deal, according to Fox Sports.
Behind the Scenes: Nike’s Design Process and Product Development
A swoosh is enough to represent them, so they don’t add anything else with it. It is a ‘swoosh’ that has been designed to resemble a checkmark. Like every brand, Nike’s logo went through multiple changes over the course of decades.
Since 2020, Nike has been led by president and CEO John Donahoe, but cofounder and long-time CEO Phil Knight remains active in the company, serving as chair emeritus. One of the vital principles of design is to present the elements of design in such a way that each of them stands out. The emphasis on every object has to be according to how relevant it is to your theme, message, or values. While there are plenty of graphic design principles out there, and they increase as you advance your career, I’d personally be more interested in what principles of design Nike’s logo adheres to. Since Nike has such a strong design, let’s learn from them and follow their principles of design.
From cushioned running shoes to moisture-wicking fabrics, Nike's commitment to pushing the boundaries of athletic wear is evident in their imaginative and inventive designs. The trip led to a deal to distribute the Onitsuka Tiger, the company’s signature shoe, in the United States. By 1964, Knight and his former University of Oregon coach, Bill Bowerman, formed Blue Ribbon Sports; they created the iconic Tiger Cortez in 1967, their version of the Onitsuka Tiger. Many artists and designers use negative space to carve out symbols, objects, and signs, while others use it to make the design look prestigious and bold.
Several club executives as well as owner Carrie Walton Penner made an initial trip to Nike headquarters in Oregon later in the spring. Nike is known for its celebrity endorsement deals with top athletes, including Tiger Woods, LeBron James, and Serena Williams. The company has stayed relevant with consumers over the years through its savvy marketing, which includes embracing controversial topics.
That's of obvious benefit to Nike, which likes to think of itself as a brand without borders. Furthermore, a symbol helps to form a psychological connection to the brand, as people's brains responds on a deeper, more instinctive level to images than text. (For more on this, see The 5 basic types of logo and how to use them). By 1995, Nike's Swoosh was so well known, it could afford to drop the wordmark altogether and just use the symbol logo alone.
The collaboration with the Japanese shoe supplier had ended, and Phil chose a shoe factory in Mexico that had been endorsed by Adidas to manufacture his shoes. He also needed a new name for his first order of leather soccer shoes, which he would sell as football shoes. At the last minute, he received one more suggestion from Jeff Johnson, the company’s first employee, and Phil chose Nike, the name of the Greek winged goddess of victory. NIKE is a world-renowned brand known for its high-quality athletic shoes and sportswear. The brand has a fascinating history, from its humble beginnings as Blue Ribbon Sports to its current status as one of the most valuable brands in the world.
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